"mother!" is going to bomb hard next weekend, I fear. Releasing the movie during the second weekend of IT was such a boneheaded move by Paramount Pictures.

Seriously, what the hell were they thinking? Releasing a horror movie on the second weekend of IT's release, when IT is now a legitimate cultural phenomenon! I feel bad for Darren Aronofsky and Jennifer Lawrence because the film seems to be, by all accounts, a great film (judging by early reviews).

Also, the 1-minute trailer in front of IT that I saw today was so misguided and bad. It had narration between little clips of the movie that went something like this: "NEXT WEEKEND. IN THIS THEATER. COMES THE MOVIE THAT WILL MESS YOU UP FOR LIFE. YOU WILL NEVER FORGET WHERE YOU WERE WHEN YOU SAW 'mother!" Then: "After the movie, buy your tickets at the box office!" There was some incredulous lauging from my audience after that, too.

So. Fucking. Dumb.

Submitted September 10, 2017 at 01:06PM by NeilPoonHandler http://ift.tt/2eP8ckE