I'm not sure why Paramount would do this (actually I do... $$$) but advertising these movies as things they really weren't is going to stray your audience away from Aronofsky films. Noah was a great visual drama epic that was for some reason pushed as an almost fantasy disaster movie. mother! was pushed as a horror thriller that more of.. well.. an extremely allegorical, artistic, drama? Whatever the fuck it is, but they shouldn't have painted it as a horror. I understand the reasoning behind it (the movie is pretty disturbing) but this type of marketing is only going to hurt you eventually.
Submitted September 18, 2017 at 09:02PM by nguyenjitsu http://ift.tt/2fwR3gd
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