| Rank | Title | Domestic Gross (Weekend) | Worldwide Gross (Cume) | Week # |
|---|---|---|---|---|
| 1 | IT | $60,000,000 | $371,310,619 | 2 |
| 2 | American Assassin | $14,800,000 | $21,000,000 | 1 |
| 3 | mother! | $7,500,000 | $13,500,000 | 1 |
| 4 | Home Again | $5,334,160 | $18,119,904 | 2 |
| 5 | The Hitman's Bodyguard | $3,550,000 | $130,500,142 | 5 |
Notable Box Office Stories:
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If you still for some reason don't understand just how crazy that success for IT has been think about this. This weekend the film was #1 again with $60M, which means its second weekend was higher than every other September premiere in history! That's pretty damn crazy. In fact IT broke a record every single day this week, including the biggest Monday, Tuesday, Wednesday, and Thursday in September. By Tuesday (just 5 days into its run) IT became domestically and worldwide the highest grossing Stephen King adaptation, surpassing The Green Mile's grosses of $136.8M domestic and $286.8M worldwide. By Friday the film had surpassed Crocodile Dundee's domestic gross of $174.8M to become the highest grossing September release ever, in just one week. And of course IT passed both $200M domestic and $350M worldwide, meaning IT has more than 10x its budget in just one week. This is without question one of the biggest and most unexpected hits of all time and whenever something so surprising like this happens we have to wonder what will it mean for the industry.
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(IT cont.) For one WB is sitting pretty knowing they have a sequel on the way that can command a bigger budget and bigger stars if they see fit. However one imagines there must have been at least one meeting to stretch this thing out to a trilogy. No the bigger debates are occurring in the other 5 studios where they are struggling to figure out what the hell happened here. The problem is IT's success isn't really imitable as I see it. One of the biggest factors here was nostalgia, which we saw play a huge part in surprising us for Jurassic World which was supposed to open just over $100M and then ended up breaking the opening weekend record. However IT isn't quite the same because it comes from a very odd place. The original TV miniseries was a massive success, viewed at the time by 30 million people and then re-run on cable countless times. However while Tim Curry's performance is incredibly iconic there wasn't really a love there for the whole film, so you had a generation of kids that grew up on this iconic imagery but found the film lacking when they saw it with fresh eyes. That's why I think a film like Carrie '13 made less during it's full run than IT on its opening day. There didn't feel like a need for a Carrie remake whereas people acknowledged the power of the original novel and Tim Curry performance but needed something better. As such that well of nostalgic properties that also don't age well is kind of slim and I doubt Hollywood is necessarily going to aim for that. I think we will see a metric shit ton of Stephen King adaptations and definitely a lot of R-rated horror films, which have been great performers for studios in the past but now have cemented themselves as humongous players in the industry. However I don't think we'll quite see a performance like IT (hell maybe not even IT: Chapter Two which has a lot less iconic elements in it) for a very long time.
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If you wonder why September is usually so barren look no further than American Assassin a very 2000s era thriller that opened at #2 with $14.8M. Everything about this film just screams fine. How were the reviews? Fine. How was the Cinemascore? Also fine, a B+. And how was the opening? Again fine, not good but not terrible either. It's films like this that don't really fit anywhere: aren't broad enough to justify a summer release and aren't prestigious enough to justify a winter release. They are just filler movies, stuff to tide people over until the next bigger thing the studio has to offer with the minor hope that it will be an outside success. Well this wasn't but it should hold fine and justify it's reasonable $33M budget. Not much else to say really. How are you doing? Oh...fine.
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Ah the terror of the arthouse film in a mainstream setting as Darren Aronofsky's latest mother! not only challenges me to sound insane when talking about it online ("hey have you seen mother!?") but seems to have extremely challenged general audience's tastes as the film flopped opening at #3 with $7.5M. Even worse the film received the dreaded F rating on Cinemascore, becoming only the 19th film to do so (full list here). To put it in context: The Last Airbender got a C rating, Glitter got a B-, Gigli came close with a D-, and The Emoji Movie got a B. So yeah it's really damn hard to get and the list of films are sort of surprising. On the one hand you have truly hated movies like The Devil Inside (mostly for its shockingly bad ending) and Disaster Movie but most of them are odd films that aren't really easy to market and sort of blur the lines of arthouse and mainstream. Things like Solaris '02, Wolf Creek, Bug, and Killing Them Softly. See these films define more an extreme anger that an audience has to a movie that tricks them into seeing a more experimental film than they expected and mother! fits that mold perfectly. Before I saw IT they played one of the most mismanaged trailers I have ever seen for mother!, this grindhouse style trailer with phrases like "you'll never forget being in this theater" and even a legit buy your tickets now plea. Yeah a trailer like that isn't going to go over well when the person does come back and finds out it's a 2 hour horror recreation of The Bible. It's safe to say the film is not going to be very popular the coming weeks and will not have the life of say Black Swan and will likely not even pass it's $30M budget. Such is the life of the divisive movie, remember more for its divisiveness than its content. At least for now.
Films Reddit Wants to Follow
This is a segment where we keep a weekly tally of currently showing films that aren't in the Top 5 that fellow redditors want updates on. If you'd like me to add a film to this chart, make a comment in this thread.
| Title | Domestic Gross (Cume) | Worldwide Gross (Cume) | Budget | Week # |
|---|---|---|---|---|
| Guardians of the Galaxy Vol. 2 | $389,805,864 | $863,397,848 | $200M | 20 |
| Wonder Woman | $410,762,300 | $817,662,300 | $149M | 16 |
| Cars 3 | $152,290,610 | $356,890,610 | $175M | 14 |
| Baby Driver | $107,063,408 | $220,063,408 | $34M | 12 |
| Spider-man: Homecoming | $330,262,248 | $861,262,248 | $175M | 11 |
| Dunkirk | $185,141,652 | $508,341,652 | $100M | 9 |
| Wolf Warrior 2 | $2,703,941 | $870,308,280 | $30M | 7 |
Notable Film Closings
| Title | Domestic Gross | Worldwide Gross | Budget |
|---|---|---|---|
| The Boss Baby | $174,978,079 | $498,844,970 | $125M |
As always /r/boxoffice is a great place to share links and other conversations about box office news.
Also you can see the archive of all Box Office Week posts at /r/moviesboxoffice.
Submitted September 18, 2017 at 07:46AM by mi-16evil http://ift.tt/2w2JK6l
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